7 steps to building better websites with feedback

It's no secret - we love customer feedback!
We love seeing web agencies, designers and software companies use our customer feedback tool to manage feedback on their web projects.

Seeing them use Userback so they can build better websites is why we do what we do. It's what we're passionate about and we love sharing those experiences with others as much as we can.

It's amazing to see all the different ways our customers use Userback. We'll often see web agencies collecting feedback on web projects with their clients. Plus there are software companies who integrate Userback into their apps to get visual feedback from customers. And there are loads of designers and developers who conduct UAT and testing on their local hosts with our feedback widget and browser extensions.

By far and away though, the most common way people use Userback is to get internal feedback on their web projects. When it comes to designing websites, it's a huge time-saver when you can collect visual feedback with screenshots and annotations without having to leave your web browser. No need to rely on vague and lengthy emails. And collaborating on feedback in a single tool means that issues are resolved faster and projects get delivered on time.

It's actually something we did recently with a project to polish our website. We knew we needed to collect feedback from internal stakeholders and didn't want to rely on old-school tools like email which is way too slow and unreliable with too many things going missing.

So naturally we turned to Userback to manage the feedback on our web project and we're so glad we did. It saved loads of time and helped us release our website project sooner. And you know what? It's really easy to do when you know how...

Read on to discover our 7 steps to building better websites with feedback. And don't worry if you're new to Userback as it's very easy to get started. Simply create a free 14 day trial account and you'll be ready to collect feedback with screenshots in only a couple of minutes.

Ok, let's go.

1. Start with a new project

When collecting feedback on multiple websites and apps, it helps to have them managed in separate projects. In our Userback account for example, we have many different projects as we collect feedback for our website, web application, demos and testing.


For our recent website update, we created a new project called Userback Website. Having feedback collected exclusively in this project makes it easy to see exactly what's going on.

This is what the project looks like.

Project Details

2. Add the feedback widget

For our project, we wanted to make it easy for all stakeholders to give feedback. So we simply added the feedback widget to the staging site.

This way, everyone who has access to our staging site can provide feedback on our new website before it goes live. They simply click the feedback button and include a screenshot with annotations.

Feedback Widget

We could have asked our team to download the Userback browser extension instead, but adding the feedback widget to the site keeps it super-simple for everyone.

3. Invite team members to collaborate

Many hands make light work and building better websites takes a team!

Luckily Userback makes it easy to invite your team and limit their access to individual projects. This is particularly handy when you manage web projects for clients and don't want to give everyone access to all projects.

For us though, this wasn't an issue and we simply gave everyone access to the project so they could easily collaborate on feedback.

User Access

4. Stay in the loop with notifications

Notifications are a great way to keep on top of feedback. You can easily turn on notifications to get notified by email on key events like new feedback and new comments.


For our project though, we decided to turn off email notifications. We use Slack for our internal chat and we prefer to use our Slack integration to handle notifications instead.

Slack Notifications

In our experience, this is the fastest way to handle feedback for internal projects as people tend to respond to chat messages faster than they do email.

5. Customize feedback workflows

Even though we use Jira for our general task management, we like to use a simple workflow in Userback for managing feedback. It's how we know feedback has been actioned and resolved. But if you prefer to keep your tasks managed in the same tool, you can easily integrate Userback with popular project management tools like Jira, Teamwork, Asana and more.

For us though, we simply use the default workflow settings in Userback.


6. Manage website feedback

Our website project went over two weeks and we received over one hundred bits of feedback. With our Slack channel setup to receive notifications, it was easy to stay on top of it all.

As the project owner, it was my responsibility to look for new feedback, assign it to the right person and ensure everything was resolved appropriately.

This is where Userback workflows make life really easy. I can quickly filter on feedback by its status and see exactly what still needs to be actioned.

Manage Feedback

Pro Tip: I like to respond as quickly as possible to new feedback so reporters know their comments are being read. In my experience, this encourages reporters to give better quality feedback as they know they're not wasting time with comments that go nowhere.

So each time new feedback is submitted, I simply view it in the Feedback Viewer and decide what to do with it. From here I change the status, set the priority, and assign it to one of my team to be actioned.

Having a screenshot with annotations really improves the quality of customer feedback. And one of the great things with Userback is that people can provide more than one screenshot with their feedback. So it's usually really easy to understand the feedback and what people are trying to say.


Sometimes though, we need a bit more information. In those cases, we just use the Comments feature to make a note and even reply to the reporter asking for more information.


7. Share feedback with everyone

There's one last feature that really speeds up the feedback process for web projects. We use it for all our internal projects and it's a huge time-saver called View Other Feedback.

View All Feedback

This feature is perfect for internal projects as it lets reporters see the feedback already submitted by others. It's a great way to reduce duplicate feedback and to help people contribute to what's already been submitted.

It's one of my favorite features and is perfect for internal projects where feedback is open and can be viewed by anyone.

Building better websites with internal feedback is quick and easy with Userback. Empower your team to show you exactly what they want with high-quality feedback and launch your next web project sooner. Sign up with a free 14 day trial of Userback and collect visual feedback today.

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