Need an online feedback tool? You’re in the right place. We’ve experimented with just about everything available on the market in our quest to build the perfect online feedback tool, so we have a pretty good idea of what works, what barely works, and what should have never existed in the first place.
Attempting to refine a digital property, particularly a large one, is exceedingly difficult without genuine customer feedback. The most effective method of acquiring that feedback is via an online feedback tool. It puts a range of capabilities in your hands and comes with benefits that are difficult or impossible to achieve through other channels.
Your customers want to be heard. Importantly, you should want to hear your customers. When your customers have a voice they can speak directly to you and help you improve your product. It’s a win-win situation.
Sometimes, analytics tools just don’t cut it. Even with extensive automated split testing processes in place, you can’t beat direct customer feedback on a product or service. Rather than wasting money sending traffic to a landing page or acquiring enough users for a SaaS product to get a mass of actionable data, you can just ask a few customers.
If you choose the right online feedback tool, you’ll be able to view and act on customer feedback in real time. This adds a powerful benefit to your website. Not only can you identify bugs and anomalies quickly, but you can reach out to affected customers and let them know that their feedback is being taken seriously. This can quickly turn into a powerful tool for customer retention.
Utilising a good online feedback tool can streamline your feedback management significantly. The best online feedback tools will automatically push your feedback into a project management system for immediate action.
There are dozens of ways that you can collect direct feedback from your customers. Generally, popular online feedback tools fall into a few broad categories:
So, you’ve accepted that you need an online feedback tool, and want to know what features you should be looking for. Here’s a quick list to help make your decision easier.
First and foremost, your clients need to be able to use your online feedback tool with ease. Too complicated and they won’t bother – make sure you choose a tool that is intuitive, explains itself well, is not time consuming, and encourages users to make genuine, valuable feedback.
A critical component of any good online feedback tool is ensuring that the feedback you acquire from customers is stored, tracked and used effectively. To this end, you need a system that allows for effective feedback management. If you can find a tool that integrates perfectly with your existing project management or bug tracking software, you’re off to an excellent start. Integration is always a better option than doubling up on software.
If you’re investing in an online feedback tool and spending the time training staff to understand it, implementing it on your website or digital product and integrating it with other systems, you want to make sure that it’s robust. Choose a tool that will expand with your business and provide the kind of capabilities that you’ll need far into the future.
We faced all the above problems and questions in our own search for an online feedback tool that would do everything we needed it to do. In the end, we decided to build it ourselves. It solved so many of the problems we’d see in other tools.
Time isn’t free and once it’s gone you’re not getting it back. We recognise this, and we also recognise that your customers’ time is valuable. We built Userback to be as fast and efficient as possible. Users can quickly create feedback, and it is added to your project management software of choice instantly.
A simple, straightforward process at every stage of the journey. From the screenshot tool on site to a clear ticketing process on the backend, Userback gets you actionable feedback quickly and easily.
We’re all about building better products by listening to customers. Userback solves the problem so many businesses have of not being able to get clear, accurate feedback from customers.
Try Userback.io now for free – we guarantee it will do everything you’ve ever dreamed of.