4 Creative Ways to Automate Your Website Feedback with Zapier

There’s just never enough time in the day to get everything done.

But what if I told you there was a simple way to achieve more with less time and effort? It sounds too good to be true right.

So what is this magical solution?


By automating your routine and repetitive tasks, you can speed up your work and win back extra hours in your day, freeing up time so you can focus on the work that matters most.

With Userback’s Zapier integration, there are countless ways of bringing automation to your work so that you can save time with your website feedback and related workflows. All you need is a bit of creativity and some inspiration to get started.

To make your life even easier with Userback, we have put together a list of 4 creative ways you can automate website feedback and let Zapier do the work for you.

Instantly send website bugs to Jira

Userback’s native Jira integration is a powerful way to save time and streamline your feedback processes. Regardless of the type of feedback that you collect, be it for bug tracking, UAT, or QA, our Jira integration will save you time by automatically sending that feedback to Jira.


With that said, there may be times when you need to further customize your workflows in Jira. That’s where Zapier comes in as a handy way to level up your automation with some sophisticated time-saving workflows.

Let’s take a quick look at an example workflow.

Suppose you have Userback setup to collect all website feedback to the one project, which is great as you’re able to collect bugs, feature requests, general comments, and customer questions all in the same place. However this can sometimes make it tricky to assign the right type of feedback to the team member. Bugs should go to your developers, feature requests to your product managers, and customer questions to your support team.

In this example, your developers use Jira for their task management. So with Zapier you can automatically send bugs reported to Userback directly to your Jira project. The way to do this in Zapier is with filters, where the filter is looking for new feedback from Userback where the “Category” is exactly “Bug”.

Use this Zap Template to automatically send feedback to Jira when it matches your pre-defined filter criteria.

Tip: Take this Zap Template one step further by assigning Jira tasks to the right person in your team. For example, when bugs are submitted via Userback, send them to Jira and assign them to the developer in charge of your triage process. Plus, this same concept can be applied to other project management tools used by your team, such as ClickUp, Teamwork, and more.

Automatically thank customers via Gmail

Everyone loves to feel appreciated. And what better way to say thanks to your customers and let them know that you appreciate their feedback by sending them a thank you email?

When you connect Userback with Gmail (or another email tool like Microsoft Outlook), you can automatically send an email to your customers each time they report feedback.

For best results, we recommend you personalize the email message to reflect the feedback that was submitted and include a summary in the email. For example, you can insert the reporter’s name as well as a snapshot of the feedback they submitted. It also helps to include a link to view the feedback in Userback so that customers can add additional comments and collaborate further with your team.

We’ve pre-built a Zap Template to help you get started with this automation. Check it out by clicking the “Use this Zap” button below.

Tip: Take your personalization to the next level by adding a filter to your Zap. For example, when feedback is submitted with a rating of “5”, you can set up the Zap to send a different message than when feedback is submitted with a rating of “1”.

Instantly capture website feedback to Google Sheets

Sorry what?! Isn’t the point of collecting visual website feedback so that I don’t need to use spreadsheets?

Well yes… but sometimes it just makes good sense to keep things organized in spreadsheets. That’s one of the reasons why Userback lets you export your feedback.

But suppose you need to keep your spreadsheets up to date with the latest feedback and don’t have the time to do it manually each day. I mean, who’s got time for that right?

Well instead of repeatedly exporting your feedback from Userback, you can use Zapier to automatically add a new row to your spreadsheet each time new feedback is captured to Userback.

Check out this Zap Template as a really handy way to keep your spreadsheet up to date without having to touch it each day.

Bonus: Save even more time by using this Google Sheet template when connecting with Zapier. Simply make a copy of this document and map the fields within your Zap.

Create a support ticket in Zendesk

Often when you collect customer feedback from your website, you will also receive questions about your product and services that are best handled by your support team.

Whilst you can absolutely invite your support team to manage customer feedback with Userback, it might be easier for you to automatically send customer feedback to your support ticketing system instead.

This way, your support team will instantly be notified of the new customer feedback so that they can respond as fast as possible.

Use this Zap Template to create a support ticket in Zendesk everytime new feedback is submitted to Userback.

How do you automate?

There are so many ways that Userback’s Zapier integration can save you time, reduce errors, and raise productivity. The examples we’ve included in this article are a great place to start and hopefully they inspire you to find other creative ways to automate the feedback workflows in your business.

So over to you. What other ways do you use Userback and Zapier to automate your website feedback? Let us know your experiences. We’d love to hear from you.

Not yet a Userback customer? No worries. Get started with a free account and start automating your website feedback today!

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