With the ongoing struggle for product teams to adapt and grow with agile methods and remote work conditions, product managers have never been in higher demand.
In fact, the global interest in product managers has almost doubled in the last 3 years.
As the need to hire talented product managers skyrockets, the position itself becomes increasingly complex with ever-changing responsibilities and required skills.
In most software companies, the product manager is responsible for the strategy, roadmap, and feature definition for their product or product line. However, the position may also include marketing, forecasting, and profit and loss responsibilities.
Needless to say, product management is a challenging role. With competing priorities, changing requirements, and the need to stay one step ahead of competitors, product managers have it tough! It’s a lot of pressure juggling all these responsibilities and keeping everything under control.
However, using the best product management tools are things you can control. With the right tech stack, you can optimize your performance and even increase company profits by 34%.
Read on to find out which product management tools and software can help you excel as a product manager.
With 21% of products failing to meet customer needs, it’s absolutely critical to have a rock solid customer feedback tool. By choosing the right tool, you can stop wasting time in back and forth emails and start managing customer feedback in the one place.
Userback makes it super easy to collect visual feedback directly from any page in your website and web application. It’s loved by thousands of product managers around the world because it saves loads of time by making it easy to collect and manage visual feedback all in the one place.
Unlike other customer feedback tools, Userback lets your users provide visual feedback directly from your app in a really intuitive way. So there’s no need to rely on spreadsheets or back and forth emails with customers. Plus it integrates with other popular product management tools so you can spend less time interpreting feedback, and more time resolving it.
Price: Plans range from $9 to $79 per month.
Online survey tools provide a cheap and effective way to collect information from customers and potential users for your product. Done right, customer surveys help product managers make informed decisions and contribute to revenue growth and improved customer retention.
Typeform helps you turn data collection into an experience by engaging your audience with well-designed forms and surveys. The conversational style of Typeform surveys helps to increase response rates and draw your audience in with plenty of design options and advanced features.
Price: Plans range from $35 to $70 per month.
The JotForm free online survey maker is a useful tool for conducting research and gathering customer feedback. It’s really easy to use and let’s you create engaging online surveys with a drag-and-drop survey maker. It’s perfect for time-poor product managers who need a quick and easy way to survey their users.
Price: Plans range from $0 to $99 per month.
A product roadmap is the high-level visual that maps out the evolution of your product over time. The best roadmapping tools will not only help you communicate your product plan, but also be easy to maintain.
ProductPlan is an easy-to-use roadmap software designed to help teams better plan, visualize, and share the product strategy. It helps you to create beautiful, collaborative roadmaps in minutes and integrates with popular task management tools like Jira, Trello, and Slack.
Price: Plans range from $49 to $99 per month.
Roadmunk is an end-to-end roadmapping tool that helps you capture customer feedback, prioritize what to build next, and create beautiful product roadmaps to communicate your strategy. With Roadmunk, product managers can easily mark milestones, roadmap data using flexible formats and create unlimited types of views for multiple audiences.
Price: Plans range from $49 to $99 per month.
Tools that help you track and analyze how users interact with your website and application can provide immense value to your business. Whilst surveys and customer interviews reflect what customers say they do, tracking tools provide insight into what users actually do in your site.
Google Analytics is a free web analytics tool that helps you analyze your website traffic. Being free makes it a great option for product managers with limited budgets and it’s the most widely used analytics tool in the market. With Google Analytics, you can discover where your traffic is coming from and what people are doing on your site.
FullStory is a well-rounded digital experience intelligence platform. In addition to product managers, it is also used by development, marketing and customer support teams. FullStory provides digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools.
Price: Contact for pricing.
With ever-competing demands on their time, it’s no wonder that 37.9% of product managers say their backlog is a jumble. That’s why it’s so important to find a project management tool that saves you time and helps you work smarter.
Teamwork is a project management tool that helps internal teams manage their work, with functionality including task lists, time tracking, file uploads and chat feeds. It’s an extremely useful tool for product managers as it helps manage everything from delivering projects, to executing marketing campaigns, to sprint planning and product launches.
Price: Plans range from $0 to $18 per month.
Jira is a very popular project management tool, especially with software companies. We actually use it at Userback and it’s an important part of our tech stack. Jira helps us stay organized with our projects and ensures that we remain agile with our software development. Supporting Scrum, Kanban and hybrid models, Jira is highly flexible and helps teams deliver value to customers by releasing earlier, more often, and more iteratively.
Price: Plans range from $0 to $14 per month.
Whilst UI/UX design is not a must-have skill for most product managers, it does help to have some basic design skills. Wireframing in particular is a useful skill to have, as it helps to convey your ideas in a quick and easy way.
InVision is a digital product design platform that helps you turn your web and mobile designs into interactive prototypes and mockups. With gestures, transitions, and animations, InVision is very easy to use. It even has a cool whiteboarding feature that lets you collaborate in real-time with your team.
Price: Plans range from $0 to $9.95 per month.
Balsamiq is a rapid low-fidelity UI wireframing tool that reproduces the experience of sketching on a notepad or whiteboard, but using a computer. Balsamiq really shines during the early stages of designing a new interface which is where product managers need it most. Its rapid wireframing options help you quickly create mockups to share with project stakeholders.
Price: Plans range from $9 to $199 per month.
User acceptance testing (also known as UAT) is a way to verify that a solution works for your user by giving them tasks to complete and recording their actions. UAT is extremely important for product managers because it avoids expensive changes post-launch that not only tie up development resources, but may also result in the loss of customers.
Userback is a beautifully simple way to manage user acceptance testing with visual feedback. It works perfectly on local and development hosts, which makes it ideal for UAT as you can easily collect feedback before code goes live. Another cool feature is video feedback which makes it easy for testers to give highly contextual feedback with a video screen recording directly from your website.
Price: Plans range from $19 to $69 per month.
UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why. It’s a good UAT solution as it helps you receive real-time feedback from real customers. You can ask any questions you want and get results returned within a couple of hours.
Price: Contact for pricing.
Milanote is an easy-to-use tool that helps you organize your ideas and projects into visual boards. For product managers, it’s a great way to manage all aspects of your product team in one flexible workspace. It's the ultimate birds-eye view to keep your product and team on track and a user-friendly way to gather your ideas, plan projects, and collaborate with your team.
Price: Plans range from $0 to $12.50 per month.
Evernote helps you capture and prioritize ideas, projects and to-do lists, so nothing falls through the cracks. It’s great for product managers who are on the go as it’s a lightning fast way to take notes and share ideas from anywhere. It’s extremely flexible too and makes it easy to capture ideas and inspiration in notes, voice, and pictures.
Price: Plans range from $0 to $16.49 per month.
With so many tools to choose from, it can be a daunting (and time consuming) task to find the right tool for your needs. In fact, there are so many tools to choose from that I’m sure we’ve missed some other useful product management tools in our list. If there’s a tool that you use and would like to recommend, please feel free to contact us and let us know.