Feedback is not a loop. It’s a knot. Userback untangles it by putting the user back in the center of product development.

Feedback is hard to keep track of. It’s time-consuming. The evidence to prioritise valuable features is either scattered or guesswork, and so we see the common theme of products diverging from the value users really want. We’ve seen product managers and agencies struggle with this feedback knot, and we were convinced there had to be a better way.

We have created a simple yet powerful way to collect and manage feedback for all your software products and web apps in one place. A place where your customers can be part of your product journey, and where you have the evidence to build value, not simply features for features’ sake. We truly believe that through visual feedback and the ability to articulate ideas or problems with the right context, you can build better products and solutions for your customers. You can be a product hero.

It’s our mission to help software product teams untangle the feedback knot and move the user back to the center of product development.

User back.

Userback.

2,000,000

We’ve captured 2M pieces of feedback since we started.

70,000

We’ve helped over 70 thousand projects build better.

We listen

We are thoughtful communicators who value and respect the contributions that come from our team and our customers. We listen to understand and are deliberate in our responses and actions. No egos. After all, we are a feedback company at heart, and what is feedback without listening?

We move fast

We are nimble and driven to deliver. We make decisions fast. We execute fast. We fail fast. We learn fast. We win fast. We do this with purpose and accountability, to each other and our customers. We can move fast because we have trust, and because of the freedom that comes from that trust to change quickly, test, and try again.

We strive for excellence

We challenge each other to improve because we are passionate, and we have made a safe environment to do so. We are curious and ambitious. We want to continuously push to solve it better; to be better. We put in the best of ourselves to stand out and we work hard to keep it so.

We are in it together

We spend a huge amount of our time at work. The more that time doesn’t feel like “work,” the better. Camaraderie underpins everything. We can be serious without taking ourselves too seriously. We care. We support each other. We have fun together. We win together. Ultimately, we are a team.

Jonathan Tobin
Jonathan Tobin
CEO / Co-Founder
Lee Le
Lee Le
CTO / Co-Founder
Matthew Johnson
Matthew Johnson
General Manager
Faye Zheng
Faye Zheng
Frontend Developer
Daniel Rae
Daniel Rae
Customer Success Manager
Rebecca Henrique
Rebecca Henrique
Customer Support Officer
Mark Beukers
Mark Beukers
Frontend Developer

Looking to join a team that’s got your back?